For those who use Twitter to meet new people

All Blog Posts (122)

The Week Ahead October 19-23, 2009

Monday: Tuesday: Sept. Producer Price Index (B-), Sept. Housing Starts and Building Permits (B-) Wednesday: Thursday: Weekly initial jobless claims (C+), Sept Leading Indicators (D-) Friday: Sept Existing Home Sales (C+) Larson note: Looking to keep the upward outlook this week. I am looking for producer pricing so say flat and housing starts to continue to go up and home sales to contintue strong as though the end of November with the government tax credit of $8000… Continue

Added by Howard Larson on October 20, 2009 at 11:30am — No Comments

The Exploitation of Social Media

Facebook, twitter, ning sites and other social medial sites are great ways to engage your customers. There are many ways you as a marketer can take advantage of this new and misunderstood phenomenon. 1. Incorporate social media networking into a header or footer in your email template. You can keep it simple with a little link to your facebook fan page of your business twitter account; of you can make it quite complex and encourage sharing to Digg, Delicious or other sites. If you… Continue

Added by Howard Larson on October 13, 2009 at 11:30pm — No Comments

The Week Ahead October 12-16, 2009

Monday: Tuesday: Wednesday: Retail Sales, Business Inventories Thursday: Weekly initial jobless claims, Consumer Price Index, Crude Inventories Friday: Industrial Production, Capacity Utilization Larson note: I was a little surprised by the retail sales report for September as were a lot of people. I guess school supplies were really selling like hot cakes. That and consumer bowering going down will only help in the long run. But it is still employment. Do you add pe… Continue

Added by Howard Larson on October 13, 2009 at 11:06am — No Comments

5 Tactics To Improve Your SM Efforts

If your company does not have anything to talk about, go out and find or make something happen. You need to get out from under your rock and say all those great things you and your company are doing to the world as we know it. 1. Tell the people something new. People love to find new things and make new discoveries. If you provide interest items on your SM or Blog sites let your customers and prospects find them so they can help you spread the word. 2. Find out who’s talking. Twi… Continue

Added by Howard Larson on October 6, 2009 at 11:32pm — No Comments

The Week Ahead Oct 5-9, 2009

Monday: Tuesday: Wednesday: Consumer Credit, Treasury Budget Thursday: Weekly initial jobless claims, Wholesale Inventories Friday: Trade Balance Larson note: I was ready this week. Auto sales drop, employment rate higher. Still I like what I and my people are hearing off the street. This week, don’t expect anything good report wise. We need inventories to keep low and I am not sure if they are low enough. My only suggestion is to pick your battles and push forward.… Continue

Added by Howard Larson on October 6, 2009 at 12:30am — No Comments

Are Your Social Media Initiatives Starting To Pay?

If you were a front runner in to the world of SM (Social Media) you probably used 1 of 5 different kinds of tactics. 1. You joined and became a lurker 2. You joined and disappeared 3. You spammed everyone 4. You friended everyone, which means no one 5. You gave solid information about your company and stayed active This is for all you PR blogger focused people. If you went this route you should be starting to see some payoffs in your efforts. You have become a valuable member of your varosu SM… Continue

Added by Howard Larson on October 2, 2009 at 1:22am — No Comments

The Week Ahead Sept 28 – Oct 2, 2009

Monday: Tuesday: Case-Shiller Housing Price Index, Consumer Confidence Wednesday: Gross Domestic Product, Regional Manufacturing Surveys Thursday: Weekly initial jobless claims, Personal Income and Consumption, Construction Spending, Auto and Truck Sales, Friday: Factory Orders, Payroll / Nonfarm Payrolls Larson note: Wow was I off last week. I expected upward trends and saw bad news home sales and factory order reports. Good news was the Fed will hold intere… Continue

Added by Howard Larson on September 29, 2009 at 12:30pm — No Comments

Twitter For Reputation Management

Though still in what I would call great monitoring software, you can use Twitter for some reputation management. Customers are looking for interact with companies on their teams not just in the traditional manner. This is where twitter starts to become a powerful tool for a company, at least the companies looking to assist customers or keep a hold of their online reputation. If you go and set up a few searches on third party tools like Co_Tweet, Twhirl or TweetDeck you can monitor mentions of… Continue

Added by Howard Larson on September 26, 2009 at 1:11am — No Comments

The Week Ahead Sept 21-25, 2009

Monday: Leading Indicators Tuesday: FHFA US Housing Price Index Wednesday: Thursday: Weekly initial jobless claims. Existing Home Sales, Durable Goods Orders Friday: August New Home Sales Larson note: We saw some bad and I mean bad employment numbers last week, as August numbers really took a beating, yet on the up side the manufacturing figures looked good, very good. So where do we go from here. Yes employment is going to stay tight, very tight as employers… Continue

Added by Howard Larson on September 22, 2009 at 12:30am — No Comments

The Week Ahead Sept 14-18, 2009

Monday: Tuesday: August Producer Price Index, August Retail Sales, July Business Inventories, Wednesday: August Consumer Price Index, August Industrial Production, Crude Inventories, Thursday: Weekly initial jobless claims. August Housing Starts and Building Permits, Friday: Larson note: Well we have another feel good week again, but remember we are STILL in a recession. Even though things are getting better, the downspin has not stopped. If we can stop losin… Continue

Added by Howard Larson on September 15, 2009 at 2:32am — No Comments

20 ideas to use Twitter for your Business

In recent months, we have had conversations with people on and off of twitter who own their own business. Many of those people reported they do not understand the value of twitter and especially how it can help their business. We explained that we see the core values of Twitter Success to be… engaging, building relationships and providing value. While it may seem simple, if done effectively, it can propel your business to much higher levels of success. Whether you are new to the world of busine… Continue

Added by Howard Larson on September 12, 2009 at 5:22am — No Comments

The Week Ahead Aug 31- Sept 4, 2009

Monday: Tuesday: August vehicle sales, August institute for supply management index, July construction spending Wednesday: Second quarter productivity revision, Fed meeting minutes, July factory orders Thursday: Weekly initial jobless claims. August institute for supply management services index, Friday: August employment report Larson note: We saw another week of “good stuff”. Good consumer spending report (up 0.02%) nice car purchasing (thanks cash for clun… Continue

Added by Howard Larson on August 31, 2009 at 11:35pm — No Comments

FTC Ponder Regulating the Blog and SM sites

Give Me Liberty or Give Me Death ~ Patrick Henry, March 23, 1775 Then the United States started to create bureaucratic organizations to let unelected people impose “laws” on us to control us! And now the FTC's has concerns. As if it does not have enough to do. They are worried that some bloggers may not disclose that they're earning commissions from a company when they write a blog that promotes that company's products. “The common practice of posting a graphical ad or a link to an online reta… Continue

Added by Howard Larson on August 19, 2009 at 1:02am — No Comments

The Week Ahead Aug 17-21, 2009

Monday: Tuesday: July Producer Price Index, July Housing Starts Wednesday: Thursday: Weekly initial jobless claims July Leading Economic Indicators Friday: July Existing Home sales Larson note: Last week came out pretty much what I expected it to be. Inventory levels lower, Production higher, and a boosts in productivity levels. This will all work out to our advantage in a month as those low inventory levels need to be refilled, perhaps not up to previous levels but… Continue

Added by Howard Larson on August 18, 2009 at 1:48am — No Comments

Twitter: Little Network of Connections

Twitter Facts Founded: 2007 US Unique Monthly Visitors: 21.0 million Year to year growth: 1,928% Average monthly user time spent: 31 minutes, 17 seconds Age demographics: 65+ 7.6%, 50-64 22.9%, 35-49 34.8%, 18-34 28.5%, 12-17 4.7% 2-11 1.5% Female 56% Male 44% Household incomes: $150k+ 9.3%, 100-149k 16.4%, 75-99k 18.8%, 50-74k 23.9%, 25-49% 20.8%, 0-24k 7.5%, No response in survey 3.3% Top 500 E-retailers with Twitter account 143 (listed in the Internet top retailer Top 500 guide) This… Continue

Added by Howard Larson on August 13, 2009 at 3:23am — No Comments

The Week Ahead Aug 10-14, 2009

Monday: Tuesday: 2nd Quarter Productivity, June Wholesale Inventory Wednesday: June Trade Balance, Thursday: Weekly initial jobless claims July Retail Sales, June Business Inventories Friday: July Consumer Price Index, July Industrial Production Larson note: Well 2 good weeks in a row do I hear 3? I’m thinking yes. Despite the high unemployment rate things are will continue to look good. I’m hoping for low inventory levels which lead to higher production level… Continue

Added by Howard Larson on August 11, 2009 at 4:34am — No Comments

What your SM Site Says About You

Where are you? What SM sites do you frequent? Does it really reflect on you and your business? IN a study by Anderson Analytics you might want to think it through. The survey studied the demographic and psychographics of social networkers and found that there are definite data segments in the SM markets. 110 million Americans or 60% of the online population use various SM networks and that number is rather conservative. Users tend to spend time, a lot of time, on their favorite social networkin… Continue

Added by Howard Larson on August 7, 2009 at 3:00am — No Comments

Company SM Marketing Coordination

One of the biggest challenges companies have or may have is getting involved or how deep to get involved in the SM Marketing revelation. SM deeply stresses out the PR and legal departments of companies because making sure you have the right information going out to people is crucial to their jobs. Twitter, Facebook, MySpace, LinkedIn, nings like TeamCircle and Business Warfare, Merchants Circle all have a place in your overall marketing planning. Larson note: Where are you? For many busi… Continue

Added by Howard Larson on August 6, 2009 at 2:15am — No Comments

The Lead Generation Possibilities of SM

Given the roll of social media as a source of high-quality inbound sales leads, getting a good handle on the measurement is important as well as determining what your object is for being in Business SM. Getting all this aligned with your companies goals becomes critical. When you consider that these non-traditional channels are or can be powerful sources of insight, pass along rates, conversation and client/prospect interaction, more is at stake than you might realize. As you advance into SM ma… Continue

Added by Howard Larson on July 29, 2009 at 12:39am — No Comments

The Week Ahead July 27 – July 31

Monday: June new home sales Tuesday: July consumer confidence, May Case-Shiller home prices Wednesday: June durable-goods orders, Federal Reserve beige book. Thursday: Weekly initial jobless claims Friday: 2nd Quarter GDP Larson note: I promised you a good statistic week last week and bingo, you got it, heck we even got a an added bonus of a no hitter perfect game pitched by Mark Buehrle of the Chicago White Sox’s. The Dow goes over 9000 and then Ford p… Continue

Added by Howard Larson on July 28, 2009 at 2:28am — No Comments